ASHFORD BUS 620 Entire Course *Managerial Marketing*

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ASHFORD BUS 620 Week 1 DQ 1 What is Marketing

ASHFORD BUS 620 Week 1 DQ 2 Marketing Strategies

ASHFORD BUS 620 Week 1 The Future of the New York Times

ASHFORD BUS 620 Week 2 DQ 1 Buyer Behavior

ASHFORD BUS 620 Week 2 DQ 2 Customer Needs

ASHFORD BUS 620 Week 2 Industry Forecasting

ASHFORD BUS 620 Week 3 DQ 1 Braining Nordstrom

ASHFORD BUS 620 Week 3 DQ 2 Marketing Segmentation

ASHFORD BUS 620 Week 3 The Case of the New Apple, Inc.

ASHFORD BUS 620 Week 4 Ad Compaign - Article Review

ASHFORD BUS 620 Week 4 DQ 1 The Role of Pricing

ASHFORD BUS 620 Week 4 DQ 2 Product Development Process

ASHFORD BUS 620 Week 5 DQ 1 Marketing Channels

ASHFORD BUS 620 Week 5 DQ 2 Going Global

ASHFORD BUS 620 Week 5 Marketing in a Global Economy

ASHFORD BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam

ASHFORD BUS 620 Week 6 DQ 2 Creating a Plan

ASHFORD BUS 620 Week 6 Final Paper

BUS 620 Week 1 Assignment The Future of the New York Times

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Week 1 Assignment

Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page).

Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

BUS 620 Week 1 DQ 1 What is Marketing

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DQ 1

What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

BUS 620 Week 1 DQ 2 Marketing Strategies

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DQ 2

Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:

Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?

3. Do you see room for improvement? How would this assessment be different for other types of customers?

BUS 620 Week 2 Assignment Industry Forecasting

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Week 2 Assignment

Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths? What are some opportunities for growth that could be capitalized upon over the next five years?

Develop a three to four-page paper in the correct APA writing style. Include a minimum of 2-4 resources; 1 resource must be peer reviewed.

BUS 620 Week 2 DQ 1 Buyer Behavior

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DQ 1

Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

BUS 620 Week 2 DQ 2 Customer Needs

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DQ 2

Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?